i have a client who's changing the name of his product.
i'll be writing speeches about the name change, trying to enthuse
the sales force — who'll be suspicious.
i need fast, varied examples of marketing successes in which a
NAME CHANGE helped achieve much greater results.
i just saw "Ray", the wonderful movie about Ray Charles,
and learned that he'd changed his name from Ray Robinson
to Ray Charles.
i could use a couple more entertainment-related examples,
but what i could REALLY use, also, would be BUSINESS examples …
well-known products and services that had changed their names
as part of their eventual success.
i need FAST results. And i will tip
==> VERY <=====
generously for a SOLID/VARIED answer that also comes to me
fingers crossed ….
Clarification of Question bymikeginnyc-ga
examples could ALSO involve CHANGE in MARKET POSITIONING,
not just name.