Advertising Spend

how much did coca cola spend in advertising in 2005? Pls breakdown %

of spend between online and offline (tv, print, outdoor,

other).



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Advertising Spend

Looking for the development of advertising spend over the last ten

years in Europe both in terms of total advertising spend and in terms

of the

split between the various categories (TV, Newspaper, Magazines,

Internet, Outdoor)

Thank you very much

Request for Question Clarification bybobbie7-ga

Hello daembl,

I can point you to a 20 page publication that provides the following

figures for Europe for the years 1987-2000.

Figure1 – European Advertising Expenditures (Euros)

Figure2 – European Newspaper Advertising Expenditures (Euros)

Figure3 – European Magazine Advertising Expenditures (Euros)

Figure4 – European Television Advertising Expenditures (Euros)

Figure5 – European Radio Advertising Expenditures (Euros)

Figure6 – European Cinema Advertising Expenditures (Euros)

Figure7 – European Outdoor Advertising Expenditures (Euros)

Here is an example of the way you will see the data in the report:

Figure6 – European Cinema Advertising Expenditures (Euros)

http://68.15.21.151/uploads/researchers/Europe_Cinema.JPG

I also located eAdvertising Expenditures in Europe from 1998?2003 (dollars).

Would this information be of your interest?

Thanks,

Bobbie7

Clarification of Question bydaembl-ga

Dear Bobbie,

Figure one to seven is exactly what I need, but I just need more

recent numbers, at the least including 2002, in particular because

things changed a lot after 2000.

The eAdvertising part up to 2003 is more up to date, but there I am

lacking all of the other categories you mention above.

I am sorry that the information you find is not quite what I need, but

very much hope that you would be able to identify the same figures

with more recent numbers. I would be happy to increase the amount a

bit, if you can find that within the next 30 minutes or so…..?

Thank you very much and good luck

Best,

Mikkel

Request for Question Clarification bybobbie7-ga

Dear Mikkel,

Unfortunately I was not able to locate more up to date figures.

Perhaps another researcher will have better luck than I.

Sincerely,

Bobbie7

Clarification of Question bydaembl-ga

Dear Bobbie,

Thank you very much for trying!

Sincerely,

Mikkel



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