Demographics/psychographics of Victoria's Secret or Upscale Lingerie Customers

I need to be directed to references to magazine articles, newspaper

articles, or research studies citing containing information about the

demographics and/or psychographics of Victoria's Secret customers.

I've spent hours online and haven't found anything useful for my

research paper. I would eagerly accept anything on

demographics/psychographics of customers for upscale lingerie in

general. Have already tried WWD, EBSCO, S&P

Request for Question Clarification bybobbie7-ga

Uppitycakes,

I have located the following information for Victoria's Secret catalog

buyers from an article published in November 2002.

– Gender

– Average purchase amount

– Age

– Average Income

Would this information be of your interest?

Thanks,

Bobbie7

Clarification of Question byuppitycakes-ga

Yes, information on

– Gender

– Average purchase amount

– Age

– Average Income

is exactly what I'm looking for, though I had hoped for more recent

information than 2002. The article needs to be accessible to me

somehow; will you be able to send the article?



One thought on “Demographics/psychographics of Victoria's Secret or Upscale Lingerie Customers

  1. Dear Uppitycakes,

    I am posting my findings as per your request. The link to the articles

    are provided below each excerpt.

    Gender

    82% are women

    Average purchase amount

    $110

    Age

    25-45 years old

    Average Income

    average income of $50,000

    Excerpts:

    VICTORIA'S SECRET CATALOG BUYERS

    ?Nearly 4.1 million consumers purchased from the Victoria's Secret

    catalog or Website during the past year. These shoppers, 82% of whom

    are women, spent an average of $110 a purchase on lingerie, casual

    clothing, shoes, accessories, sleepwear, cosmetics, and other apparel

    and beauty items. Customers are primarily 25-45 years old, with an

    average income of $50,000.?

    Catalog Age: Nov 1, 2002

    FindArticles

    http://www.findarticles.com/p/articles/mi_m3816/is_12_19/ai_93519014

    Catalog Age: Nov 1, 2002

    http://catalogagemag.com/mag/marketing_listings_25/

    VICTORIA'S SECRET CATALOG

    ?The more than 4 million 12-month buyers of the Victoria's Secret

    catalog and Website spent an average of $110 an order on lingerie,

    apparel, toiletries, and accessories. Customers, 81% of whom are

    women, have an average income of $50,000.?

    Catalog Age: Dec 1, 2002

    http://catalogagemag.com/mag/marketing_listings_26/

    From an article dated Nov 1, 2000:

    "Buyer profile of Victoria's Secret: 4.9 million last-12-month buyers,

    83% female/12% male; average order $95; average age 25-45; average

    income $45,000/year."

    Source: DirectMag – PRIMEDIA Business Magazines

    http://www.directmag.com/mag/marketing_no_farce/

    ?No secret to their loyal audience of upscale, style conscious women, the

    Victoria's Secret catalog showcases the latest fashion, including

    sportswear, dresses, swimsuits, handbags, hosiery, perfumes and of

    course, the finest lingerie. This highly responsive audience of

    sophisticated consumers, ages 25-45, make excellent prospects for other

    catalog offers, gourmet foods, fundraising appeals, home and family

    services, and a wealth of others. With an average income of $50,000,

    these savvy consumers have the discretionary income to shop, shop

    shop?

    http://www.clientlogicsms.com/webcards/021156.htm

    Search strategy:

    "Victoria's Secret" demographics

    ://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GGLD,GGLD:2005-07,GGLD:en&q=%22Victoria%27s+Secret%22+demographics

    "Victoria's Secret" psychographics

    ://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GGLD,GGLD:2005-07,GGLD:en&q=%22Victoria%27s+Secret%22+psychographics

    "Victoria's Secret" "Average Income"

    ://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GGLD,GGLD:2005-07,GGLD:en&q=%22Victoria%27s+Secret%22+%22Average+Income%22

    "Upscale lingerie" demographics

    ://www.google.com/search?hl=es&c2coff=1&rls=GGLD%2CGGLD%3A2005-07%2CGGLD%3Aen&q=%22Upscale+lingerie%22+demographics&btnG=B%C3%BAsqueda&lr=

    I hope this information in helpful!

    Best regards,

    Bobbie7

Leave a Reply

Your email address will not be published. Required fields are marked *

Demographics/psychographics of Victoria's Secret or Upscale Lingerie Customers

I need to be directed to references to magazine articles, newspaper

articles, or research studies citing containing information about the

demographics and/or psychographics of Victoria's Secret customers.

I've spent hours online and haven't found anything useful for my

research paper. I would eagerly accept anything on

demographics/psychographics of customers for upscale lingerie in

general. Have already tried WWD, EBSCO, S&P

Request for Question Clarification bybobbie7-ga

Uppitycakes,

I have located the following information for Victoria's Secret catalog

buyers from an article published in November 2002.

– Gender

– Average purchase amount

– Age

– Average Income

Would this information be of your interest?

Thanks,

Bobbie7

Clarification of Question byuppitycakes-ga

Yes, information on

– Gender

– Average purchase amount

– Age

– Average Income

is exactly what I'm looking for, though I had hoped for more recent

information than 2002. The article needs to be accessible to me

somehow; will you be able to send the article?



One thought on “Demographics/psychographics of Victoria's Secret or Upscale Lingerie Customers

  1. Dear Uppitycakes,

    I am posting my findings as per your request. The link to the articles

    are provided below each excerpt.

    Gender

    82% are women

    Average purchase amount

    $110

    Age

    25-45 years old

    Average Income

    average income of $50,000

    Excerpts:

    VICTORIA'S SECRET CATALOG BUYERS

    ?Nearly 4.1 million consumers purchased from the Victoria's Secret

    catalog or Website during the past year. These shoppers, 82% of whom

    are women, spent an average of $110 a purchase on lingerie, casual

    clothing, shoes, accessories, sleepwear, cosmetics, and other apparel

    and beauty items. Customers are primarily 25-45 years old, with an

    average income of $50,000.?

    Catalog Age: Nov 1, 2002

    FindArticles

    http://www.findarticles.com/p/articles/mi_m3816/is_12_19/ai_93519014

    Catalog Age: Nov 1, 2002

    http://catalogagemag.com/mag/marketing_listings_25/

    VICTORIA'S SECRET CATALOG

    ?The more than 4 million 12-month buyers of the Victoria's Secret

    catalog and Website spent an average of $110 an order on lingerie,

    apparel, toiletries, and accessories. Customers, 81% of whom are

    women, have an average income of $50,000.?

    Catalog Age: Dec 1, 2002

    http://catalogagemag.com/mag/marketing_listings_26/

    From an article dated Nov 1, 2000:

    "Buyer profile of Victoria's Secret: 4.9 million last-12-month buyers,

    83% female/12% male; average order $95; average age 25-45; average

    income $45,000/year."

    Source: DirectMag – PRIMEDIA Business Magazines

    http://www.directmag.com/mag/marketing_no_farce/

    ?No secret to their loyal audience of upscale, style conscious women, the

    Victoria's Secret catalog showcases the latest fashion, including

    sportswear, dresses, swimsuits, handbags, hosiery, perfumes and of

    course, the finest lingerie. This highly responsive audience of

    sophisticated consumers, ages 25-45, make excellent prospects for other

    catalog offers, gourmet foods, fundraising appeals, home and family

    services, and a wealth of others. With an average income of $50,000,

    these savvy consumers have the discretionary income to shop, shop

    shop?

    http://www.clientlogicsms.com/webcards/021156.htm

    Search strategy:

    "Victoria's Secret" demographics

    ://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GGLD,GGLD:2005-07,GGLD:en&q=%22Victoria%27s+Secret%22+demographics

    "Victoria's Secret" psychographics

    ://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GGLD,GGLD:2005-07,GGLD:en&q=%22Victoria%27s+Secret%22+psychographics

    "Victoria's Secret" "Average Income"

    ://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GGLD,GGLD:2005-07,GGLD:en&q=%22Victoria%27s+Secret%22+%22Average+Income%22

    "Upscale lingerie" demographics

    ://www.google.com/search?hl=es&c2coff=1&rls=GGLD%2CGGLD%3A2005-07%2CGGLD%3Aen&q=%22Upscale+lingerie%22+demographics&btnG=B%C3%BAsqueda&lr=

    I hope this information in helpful!

    Best regards,

    Bobbie7

Leave a Reply

Your email address will not be published. Required fields are marked *