Honda Advertising Campaign

Ok, here's the info that I know:

"In the spring of 1963, an undergraduate advertising major at UCLA

submitted, in fulfilment of a routine course assignment, as ad

campaign for Honda. Its theme: You Meet the Nicest People on a Honda."

This campaign became very famous, and is generally regarded as one of

the most famous in American history. My problem is that I can't

figure out FOR THE LIFE OF ME what that student's name was! I want to

use his story as an anecdote in a speech.

My Question… "What was the UCLA student's name who coined the phrase

'you meet the nicest people on a honda'"?

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