How Digital Marketing Can Help Your Small Business Compete


Regardless of your line of work, your small business has to compete against larger competitors. The competition is tougher when it comes to brand recognition and marketing budgets. Luckily, you can take advantage of several types of digital marketing to get the word out about your small business.

Getting your product or service in front of the right customer at the right time is no small feat. Fortunately, there are several free and low cost tools to help you achieve this lofty goal. From Facebook to Google, you’ll be able to use tools to engage with customers, generate leads, and re-engage existing customers.

For example, Facebook’s Ads Manager can help you set up ads targeting customers most likely to buy your product or service. It can also help you create personalized marketing messages to your customers. This is especially useful when you’re trying to sell a new product, such as an ebook. It’s also useful for targeting customers that aren’t your typical Facebook fan.

Another tactic is to make use of local businesses in your area. One of the best ways to do this is to join groups in your community that focus on local business collaboration. By partnering with other local companies, you can bolster your brand and expand your network in the process.

Getting your name out there is only the first step. It’s also worth noting that some marketing channels will work better than others. For example, a mobile version of your site needs to load fast and be responsive. Using a marketing consultant to help you develop a plan may be the way to go. You may also consider hiring an intern to help you test out various marketing strategies. A good marketing plan will also help you determine which marketing tactics are worth your hard earned buck.

The old saying, “it’s all about who you know” applies to marketing as well. To keep your small business competitive, you’ll need to think outside the box. For example, a local business that can help you market your product or service may be a better fit for you than a national brand. Using a free tool like Yelp can help you connect with local businesses and learn more about your customers. Likewise, joining a local business group like your chamber of commerce can help you learn about your area and network with like minded business owners.