Local marketing is a great way to gain a foothold in your local community. Creating a website, getting listed in local business directories, and making use of social media are all ways to build your brand. However, if you want to make the most of your effort, there are a few things you should consider.
Using hashtags and location-specific tags is a good start. For example, if you run a restaurant, you might want to include the phrase “#Local” in your social media posts. This helps a potential customer find your pages in a search. In addition to Facebook, you can also target people in your area through Google AdWords and Twitter.
Similarly, creating an effective email campaign is also a must. A targeted email list is a great way to build your brand and keep in touch with those that aren’t your regular customers. You can send emails using location-specific verbiage and images to entice potential customers.
Having a mobile-friendly website is also a must. Your site should be adaptable to different screen sizes and have clickable phone numbers. It’s also a good idea to have an offline event tracker. By monitoring your foot traffic, you can better determine if you need to adjust your local marketing strategy.
Among the many benefits of local marketing, one of the biggest is a higher map ranking. This is especially important if you’re a small business or just starting out. With a well-designed website, you can market your business at any time of day. Additionally, you can increase your overall sales by providing an easy-to-use path to action.
If you don’t have the resources to do all of this on your own, consider hiring a local marketing company to handle your marketing efforts. These companies have experts in their field who can provide you with valuable information about the best strategies and tactics for your specific business. Moreover, some companies have the technology to implement optimizations automatically. They can also help you determine which channels will work best for you and how to reach your target audience.
The best part about local marketing is that it can be both cost-effective and effective. As a result, more businesses are taking advantage of it. Unlike national advertising, you don’t need to pay a lot of money to attract customers in your local community.
When planning out a marketing budget, keep your goals in mind. If your goal is to drive traffic to your website, create a mobile-friendly website that can be optimized for local searches. Also, make sure to get your business listed in online business directories.
Finally, when you’re thinking about local marketing, you may want to consider participating in major local events. Major events are perfect opportunities to increase your visibility in your local community.
Depending on your budget, you can also get your name in front of more consumers by partnering with other businesses. Ideally, you’ll work with businesses who share your core values. That way, you won’t be competing with them directly.