We sell upgraded MP3 and Personal video players — from the standard
20/40GB to 80/100GB.
There is an obvious large market for these players, with over 5M
sales/yr in the USA.
We have experimented with Google keywords etc to bring our products in
front of potential buyers, but with mixed returns — — the cost of
sale via Google is approx $40-50 for an item with $50 margin.
We are looking for a 2-3 page explanation of how to deploy an internet
marketing campaign that will immediately bring trafficx/sales to our
ecommerce site at a much lower cost that the above.