Launch Mechanism Ideas For Logo Unveiling on Building

i need ideas for launch mechanisms and a very unique and creative way

of executing the offical launch for the rebranding of a very large

telecommunications company. The launch will be at night and the logo

will be unveiled on the building which is a state of the art 77 storey

skyscraper.Need special effect ideas but mainly how to show the

transformation of the old logo to the new.

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