Marketing Budgets in Small to Medium Sized Business

What percentage of sales will a business typically spend on marketing.

And, how does this percentage relate to overall sales growth. For

example, a company spending 2% on marketing achieves a 7% increase in

sales vs. a company spending 5% achieving a 10% increase in sales.

I am interested in small to medium sized businesses (1 – 50 million)

in B2B services, manufactoring and software industries



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