I have a client who owns a dating website connecting Western men and
Asian women. The company wants to spend $25,000 to $50,000USD on a
marketing campaing mostly to place banner ads on websites targeting
Western men 35 to 55 years old.
I need to prepare a marketing report that will detail what our ROI
should be. I'm looking for hard facts/statistics, preferably
referencing other dating website's ROI from banner ad campaigns. Some
statistics that would be good to have include a) What is the average
click through rate for banner ads within the dating (preferably
international dating) market, b) What percentage of people who click a
banner ad create a free profile c) What percentage of people who click
banner ads and/or create free profiles actually become paying members
of a service, and d) What is the average total revenue generated from
each paying member before they quit (maybe they pay for 2 months, 3
months etc). Lastly, in the dating industry, what is the average cost
of aquisition for a new customer.