Marketing Statistics For Dating Websites, Preferably International

I have a client who owns a dating website connecting Western men and

Asian women. The company wants to spend $25,000 to $50,000USD on a

marketing campaing mostly to place banner ads on websites targeting

Western men 35 to 55 years old.

I need to prepare a marketing report that will detail what our ROI

should be. I'm looking for hard facts/statistics, preferably

referencing other dating website's ROI from banner ad campaigns. Some

statistics that would be good to have include a) What is the average

click through rate for banner ads within the dating (preferably

international dating) market, b) What percentage of people who click a

banner ad create a free profile c) What percentage of people who click

banner ads and/or create free profiles actually become paying members

of a service, and d) What is the average total revenue generated from

each paying member before they quit (maybe they pay for 2 months, 3

months etc). Lastly, in the dating industry, what is the average cost

of aquisition for a new customer.



One thought on “Marketing Statistics For Dating Websites, Preferably International

  1. <Marketing statistics for dating websites.

    Average click through rate for banner ads.

    Percentage that create a free profile.

    Companies with free registration commonly get 2% – 3% of visitors to

    register. Between 1% and 7% of registered users will convert to a paid

    service.

    (Source: Conversion Chronicles.)

    http://www.conversionchronicles.com/page.php?PageID=41&tracking=conversionbenchleft

    —————————————————-

    Percentage that become a member.

    According to this article, the dating industry standard for the

    conversion of trial members is between 15 to 40 percent. (Source: How

    do I? Manage the Ecommerce Business. Case Study: Match.com by James

    Maguire. January 31, 2003.)

    http://www.ecommerce-guide.com/news/news/article.php/1577861

    According to Marketingsherpa, Match.com was achieving an 8% conversion rate.

    http://library.marketingsherpa.com/barrier.cfm?CID=2650

    24% of eHarmony visitors become paid subscriber over three times the

    industry average (which suggests the industry average is under 7%).

    (Source: Internet dating service blissfully successful in lasting

    relationships. Andrew Blazier. eHarmony.)

    http://www.eharmony.com/singles/servlet/press/articles?id=27

    —————————————————-

    Revenue generated from a paying member and average cost of acquisition.

    According to Match.com, subscribers remain members for an average of

    five months. (Source: Caslon.)

    http://www.caslon.com.au/socialspacesprofile1.htm

    Matchnet generates average revenue of $75 per subscriber with an

    average acquisition cost of $41.

    (Source: Online Dating. Dave Evans. November 05, 2004. Corante.)

    http://www.corante.com/dating/archives/2004/11/05/matchnet_3q_2004_results.php

    Jdate

    Monthly Revenue $28.42

    Acquisition cost $8.09 per member.

    AmericanSingles.com

    Monthly revenue $22.16

    Acquision cost $43.29 per member.

    (Source: Online Dating. Dave Evans. March 18, 2005. Corante.)

    http://www.corante.com/dating/archives/2005/03/18/payperclick_ad_inflation_victims.php

    A more detailed analysis of these figures is given here.

    In 2004, subscriber churn for Jdate was 25.8% and 35.6% for

    AmericanSingles. (Source: The Internet Stock Blog.)

    http://www.internetstockblog.com/2005/03/quotes_from_the.html

    Case study.

    One and Only.

    ABC Dating has placed banner ads on general websites. They receive one

    visitor per 400 banner ad displays.

    50% of those visiting ABC Dating click on the link to One and Only.

    Less than 1% who click-through sign-up. (Source: Homeworking.com)

    http://www.homeworking.com/library/affiliat/affil-2.htm>

    <Search strategy:>

    <"dating site" "revenue per">

    <://www.google.com/search?hl=en&lr=&rls=GGLD%2CGGLD%3A2004-31%2CGGLD%3Aen&q=%22dating+site%22+%22revenue+per%22>

    <dating "average revenue" acquisition>

    <://www.google.com/search?q=dating+%22average+revenue%22+acquisition&hl=en&lr=&rls=GGLD%2CGGLD%3A2004-31%2CGGLD%3Aen>

    <"case study" dating promotion conversion>

    <://www.google.com/search?q=%22case+study%22+dating+promotion+conversion&hl=en&lr=&ie=UTF-8&start=0&sa=N>

    <dating "new members were acquired">

    <://www.google.com/search?hl=en&lr=&ie=UTF-8&q=dating+%22new+members+were+acquired%22>

    "dating site" "of new members" revenue

    ://www.google.com/search?q=%22dating+site%22+%22of+new+members%22+revenue&hl=en&lr=&ie=UTF-8&start=0&sa=N>

    <Hope this helps.>

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Marketing Statistics For Dating Websites, Preferably International

I have a client who owns a dating website connecting Western men and

Asian women. The company wants to spend $25,000 to $50,000USD on a

marketing campaing mostly to place banner ads on websites targeting

Western men 35 to 55 years old.

I need to prepare a marketing report that will detail what our ROI

should be. I'm looking for hard facts/statistics, preferably

referencing other dating website's ROI from banner ad campaigns. Some

statistics that would be good to have include a) What is the average

click through rate for banner ads within the dating (preferably

international dating) market, b) What percentage of people who click a

banner ad create a free profile c) What percentage of people who click

banner ads and/or create free profiles actually become paying members

of a service, and d) What is the average total revenue generated from

each paying member before they quit (maybe they pay for 2 months, 3

months etc). Lastly, in the dating industry, what is the average cost

of aquisition for a new customer.



One thought on “Marketing Statistics For Dating Websites, Preferably International

  1. <Marketing statistics for dating websites.

    Average click through rate for banner ads.

    Percentage that create a free profile.

    Companies with free registration commonly get 2% – 3% of visitors to

    register. Between 1% and 7% of registered users will convert to a paid

    service.

    (Source: Conversion Chronicles.)

    http://www.conversionchronicles.com/page.php?PageID=41&tracking=conversionbenchleft

    —————————————————-

    Percentage that become a member.

    According to this article, the dating industry standard for the

    conversion of trial members is between 15 to 40 percent. (Source: How

    do I? Manage the Ecommerce Business. Case Study: Match.com by James

    Maguire. January 31, 2003.)

    http://www.ecommerce-guide.com/news/news/article.php/1577861

    According to Marketingsherpa, Match.com was achieving an 8% conversion rate.

    http://library.marketingsherpa.com/barrier.cfm?CID=2650

    24% of eHarmony visitors become paid subscriber over three times the

    industry average (which suggests the industry average is under 7%).

    (Source: Internet dating service blissfully successful in lasting

    relationships. Andrew Blazier. eHarmony.)

    http://www.eharmony.com/singles/servlet/press/articles?id=27

    —————————————————-

    Revenue generated from a paying member and average cost of acquisition.

    According to Match.com, subscribers remain members for an average of

    five months. (Source: Caslon.)

    http://www.caslon.com.au/socialspacesprofile1.htm

    Matchnet generates average revenue of $75 per subscriber with an

    average acquisition cost of $41.

    (Source: Online Dating. Dave Evans. November 05, 2004. Corante.)

    http://www.corante.com/dating/archives/2004/11/05/matchnet_3q_2004_results.php

    Jdate

    Monthly Revenue $28.42

    Acquisition cost $8.09 per member.

    AmericanSingles.com

    Monthly revenue $22.16

    Acquision cost $43.29 per member.

    (Source: Online Dating. Dave Evans. March 18, 2005. Corante.)

    http://www.corante.com/dating/archives/2005/03/18/payperclick_ad_inflation_victims.php

    A more detailed analysis of these figures is given here.

    In 2004, subscriber churn for Jdate was 25.8% and 35.6% for

    AmericanSingles. (Source: The Internet Stock Blog.)

    http://www.internetstockblog.com/2005/03/quotes_from_the.html

    Case study.

    One and Only.

    ABC Dating has placed banner ads on general websites. They receive one

    visitor per 400 banner ad displays.

    50% of those visiting ABC Dating click on the link to One and Only.

    Less than 1% who click-through sign-up. (Source: Homeworking.com)

    http://www.homeworking.com/library/affiliat/affil-2.htm>

    <Search strategy:>

    <"dating site" "revenue per">

    <://www.google.com/search?hl=en&lr=&rls=GGLD%2CGGLD%3A2004-31%2CGGLD%3Aen&q=%22dating+site%22+%22revenue+per%22>

    <dating "average revenue" acquisition>

    <://www.google.com/search?q=dating+%22average+revenue%22+acquisition&hl=en&lr=&rls=GGLD%2CGGLD%3A2004-31%2CGGLD%3Aen>

    <"case study" dating promotion conversion>

    <://www.google.com/search?q=%22case+study%22+dating+promotion+conversion&hl=en&lr=&ie=UTF-8&start=0&sa=N>

    <dating "new members were acquired">

    <://www.google.com/search?hl=en&lr=&ie=UTF-8&q=dating+%22new+members+were+acquired%22>

    "dating site" "of new members" revenue

    ://www.google.com/search?q=%22dating+site%22+%22of+new+members%22+revenue&hl=en&lr=&ie=UTF-8&start=0&sa=N>

    <Hope this helps.>

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