How do medical device companies come up with the names for their
medical products? (I want the companies that place orders for things
to be manufactured
and branded under their name.) Example companies are Boston
Scientific, or Medtronic.
Clarification of Question bymlwo-ga
Actually, I need specifics. For example, which divisions are typically
involved in naming: is it a marketing function, a product development
function, both, neither…? When does the naming process start: as
the product is completed, six months before, etc.?