Medical Device Marketing

How do medical device companies come up with the names for their

medical products? (I want the companies that place orders for things

to be manufactured

and branded under their name.) Example companies are Boston

Scientific, or Medtronic.

Clarification of Question bymlwo-ga

Actually, I need specifics. For example, which divisions are typically

involved in naming: is it a marketing function, a product development

function, both, neither…? When does the naming process start: as

the product is completed, six months before, etc.?

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