I am a freelance consultant specializing in high-end customized
business software development, including complex data-driven web
sites. I have a small but profitable set of clients, some of which I
bill in the 30-40K range a year.
I'm very good at the following: 1) closing a new client once a lead is
opened up (e.g. a potential client is found with some interest in
customized software development) and 2) servicing and maintaining my
clients. Most of my clients have been with me for years.
I have very little propensity for marketing, especially cold-calling.
I've come to realize that to grow my business I need to combine forces
with marketing-capable entities (whether these are people, services,
or automated tools), so I can focus on my strengths and not become
mired in the elements of my business where I am weakest. However, I
am conservative, and I do not want to simply dump a bunch of money in
My question is basically this: Where do I begin? I am not looking
for a list of the top marketing firms. I am not looking for
newsgroups (I've tried these and have gotten no response). I'm not
looking for a way to write a want-ad for a marketer.
What I am looking for is either:
A) A way to find someone who has the ability to market (cold-call,
provide openings, etc.), who might be willing to work on commission
basis (I could offer this person a 10-15% of a clients take, which,
per client, will most likely be in the thousands).
B) A very cost-effective method to end up with the same result, which
basically is a continuing list of potential leads to clients
interested in customized software development.
I don't want a one-off solution. I need a continuing process. In
that regard, option (A) above would be preferable. However, I am open
to anything that will provide me leads.
I am based in South Florida and a client in my region is always
preferable, but I can service clients anywhere in the country.