Selling of Corporate Brands (Trademarks)

I am searching for 5 business cases (or more) where company A acquired

company B (or A & B merged) and selected the name of company A as the

new corporate brand. But I need business cases where the new company

sold the old corporate brand name (the trademark) of company B to

another company C. This is a special case, in many cases the name of B

would just disappear.



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Selling of Corporate Brands (Trademarks)

I am searching for 5 business cases (or more) where company A acquired

company B (or A & B merged) and selected the name of company A as the

new corporate brand. But I need business cases where the new company

sold the old corporate brand name (the trademark) of company B to

another company C. This is a special case, in many cases the name of B

would just disappear.



Leave a Reply

Your email address will not be published. Required fields are marked *