Text Size For Packaging, Banners, Etc

I am looking for a few links to webpages or currently-available books

which answer the below question from a logical or scientific point of

view (preferably credible sources):

What text sizes are easiest to read at certain distances (reading

product packaging, banners, signs) assuming average eyesight?

=OR=

A site to a large scale survey results for what text sizes are used

for headers, fine print, general packaging text, banners, etc.?



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