I am writing an article for client's employee newsletter. The company
is experimenting with changing their business model to try and reduce
the cost of their products in the belief that it will increase volume
and therefore increase profit.
The president of the company believes that Taco Bell's introduction of
the Value Meal is a good analogy. Taco Bell dropped the price on many
items believing that it increase volume and therefore increase profit.
I need to know about the Taco Bell Value Meal story. Any background on when and
why they started the Value Meal, and especially how it has worked out
for them. Has it, in fact, improved business? Are they sticking with
it, dumping it, expanding it?
I don't need a lot of information. My article will be only one page in
the magazine. But I need some facts about the Taco Bell experience with their