Vanity Phone Numbers and Advertising Response Rates

What information is available about the effect a vanity 800 toll-free

phone number has on direct response rates when the vanity number is

featured in television, radio, print, billboard or other advertising?

I would like to know facts on businesses that use a vanity phone

number in their advertising, and if they see an increase in direct

response rates.

I do not need to know information on numeric toll-free numbers.

I want data specifically on vanity 800 phone numbers that spell

something, such as 800-next-job.

Request for Question Clarification bybobbie7-ga

jlkouchilou,

There are a number of research studies available at 800response that

might be of your interest. A synopsis of each study is given. To read

a full report, click on the title of the study.

http://www.800response.com/800numbers/studies/index.html

Study 3: Toll-Free Vanity Numbers in Radio Advertising

This study shows toll-free vanity numbers yield 14 times more phone

calls than toll-free numerics.

http://www.800response.com/800numbers/studies/tollfree_mag/index.html

Please let me know if these studies meet your needs.

Thanks, Bobbie7

Clarification of Question byjlkouchilou-ga

Bobbie-

These are great. However, were you able to find any other studies

conducted by other companies? It may be best to get a perspective if

there are other companies/research studies to compare and contrast to.

Request for Question Clarification bybobbie7-ga

jlkouchilou,

I did additional research and this is what I uncovered. Please let me

know if all the information provided answers your question and I will

gladly close the question and make it official.

NUMERIC TOLL-FREE'S

800 VANITY NUMBERS TROUNCE

"Vanity phone numbers dramatically increase advertising response

rates, according to a new study. The results of this study are

overwhelming evidence that vanity numbers are truly indispensable.

Burlington, VT US – (ICB TOLL FREE NEWS) Vanity phone numbers

dramatically increase advertising response rates, according to a new

study by Michael J. Motto Advertising in New Providence, NJ. The study

found that radio ads with a vanity 800 number drew fourteen times more

calls than those with a numeric 800 number."

http://www.bizwiz.com/cgi-bin/nwstory.pl?terms=99nw1115174246

=======================================================

"VANITY numbers may boost advertising response rates: In a 1999 study

by Michael J. Motto Advertising, radio ads in New Providence, New

Jersey, using toll-free vanity numbers got 14 times more phone calls

than the same ads that had toll-free numeric ones."

Entrepreneur, Oct, 2000

http://www.findarticles.com/p/articles/mi_m0DTI/is_10_28/ai_66239730

=======================================================

"1-800-Vanity Number on Radio Gets 14x More Calls Than a Numeric

Vanity phone numbers dramatically increase advertising response rates,

according to a new study. The results of this study are overwhelming

evidence that vanity numbers are truly indispensable."

Telename

http://www.telename.com/content/proof.php

=======================================================

"Vanity numbers have been shown to increase advertising response

rates. According to a January 1999 study by Michael J. Motto

Advertising, in New Providence, NJ, radio advertisements using a

toll-free numeric number received fourteen times more phone calls than

the same advertisements with a toll-free numeric number. The Response

study, Direct Response in Radio Advertising, analyzed over 3,300

advertisements."

Source:

Office World News, Oct 2000

http://www.findarticles.com/p/articles/mi_qa3840/is_200010/ai_n8919525

Clarification of Question byjlkouchilou-ga

Bobbie-

These answers are great. Thank you very much. Please close and make official.

Jeanne



One thought on “Vanity Phone Numbers and Advertising Response Rates

  1. Dear Jeanne,

    I?m delighted that my findings are useful!

    I am reposting the information below to make this answer official.

    Thank you,

    Bobbie7

    There are a number of research studies available at 800response that

    might be of your interest. A synopsis of each study is given. To read

    a full report, click on the title of the study.

    http://www.800response.com/800numbers/studies/index.html

    Study 3: Toll-Free Vanity Numbers in Radio Advertising

    This study shows toll-free vanity numbers yield 14 times more phone

    calls than toll-free numerics.

    http://www.800response.com/800numbers/studies/tollfree_mag/index.html

    =======================================================

    NUMERIC TOLL-FREE'S

    800 VANITY NUMBERS TROUNCE

    "Vanity phone numbers dramatically increase advertising response

    rates, according to a new study. The results of this study are

    overwhelming evidence that vanity numbers are truly indispensable.

    Burlington, VT US – (ICB TOLL FREE NEWS) Vanity phone numbers

    dramatically increase advertising response rates, according to a new

    study by Michael J. Motto Advertising in New Providence, NJ. The study

    found that radio ads with a vanity 800 number drew fourteen times more

    calls than those with a numeric 800 number."

    http://www.bizwiz.com/cgi-bin/nwstory.pl?terms=99nw1115174246

    =======================================================

    "VANITY numbers may boost advertising response rates: In a 1999 study

    by Michael J. Motto Advertising, radio ads in New Providence, New

    Jersey, using toll-free vanity numbers got 14 times more phone calls

    than the same ads that had toll-free numeric ones."

    Entrepreneur, Oct, 2000

    http://www.findarticles.com/p/articles/mi_m0DTI/is_10_28/ai_66239730

    =======================================================

    "1-800-Vanity Number on Radio Gets 14x More Calls Than a Numeric

    Vanity phone numbers dramatically increase advertising response rates,

    according to a new study. The results of this study are overwhelming

    evidence that vanity numbers are truly indispensable."

    Telename

    http://www.telename.com/content/proof.php

    =======================================================

    "Vanity numbers have been shown to increase advertising response

    rates. According to a January 1999 study by Michael J. Motto

    Advertising, in New Providence, NJ, radio advertisements using a

    toll-free numeric number received fourteen times more phone calls than

    the same advertisements with a toll-free numeric number. The Response

    study, Direct Response in Radio Advertising, analyzed over 3,300

    advertisements."

    Source:

    Office World News, Oct 2000

    http://www.findarticles.com/p/articles/mi_qa3840/is_200010/ai_n8919525

Leave a Reply

Your email address will not be published. Required fields are marked *

Vanity Phone Numbers and Advertising Response Rates

What information is available about the effect a vanity 800 toll-free

phone number has on direct response rates when the vanity number is

featured in television, radio, print, billboard or other advertising?

I would like to know facts on businesses that use a vanity phone

number in their advertising, and if they see an increase in direct

response rates.

I do not need to know information on numeric toll-free numbers.

I want data specifically on vanity 800 phone numbers that spell

something, such as 800-next-job.

Request for Question Clarification bybobbie7-ga

jlkouchilou,

There are a number of research studies available at 800response that

might be of your interest. A synopsis of each study is given. To read

a full report, click on the title of the study.

http://www.800response.com/800numbers/studies/index.html

Study 3: Toll-Free Vanity Numbers in Radio Advertising

This study shows toll-free vanity numbers yield 14 times more phone

calls than toll-free numerics.

http://www.800response.com/800numbers/studies/tollfree_mag/index.html

Please let me know if these studies meet your needs.

Thanks, Bobbie7

Clarification of Question byjlkouchilou-ga

Bobbie-

These are great. However, were you able to find any other studies

conducted by other companies? It may be best to get a perspective if

there are other companies/research studies to compare and contrast to.

Request for Question Clarification bybobbie7-ga

jlkouchilou,

I did additional research and this is what I uncovered. Please let me

know if all the information provided answers your question and I will

gladly close the question and make it official.

NUMERIC TOLL-FREE'S

800 VANITY NUMBERS TROUNCE

"Vanity phone numbers dramatically increase advertising response

rates, according to a new study. The results of this study are

overwhelming evidence that vanity numbers are truly indispensable.

Burlington, VT US – (ICB TOLL FREE NEWS) Vanity phone numbers

dramatically increase advertising response rates, according to a new

study by Michael J. Motto Advertising in New Providence, NJ. The study

found that radio ads with a vanity 800 number drew fourteen times more

calls than those with a numeric 800 number."

http://www.bizwiz.com/cgi-bin/nwstory.pl?terms=99nw1115174246

=======================================================

"VANITY numbers may boost advertising response rates: In a 1999 study

by Michael J. Motto Advertising, radio ads in New Providence, New

Jersey, using toll-free vanity numbers got 14 times more phone calls

than the same ads that had toll-free numeric ones."

Entrepreneur, Oct, 2000

http://www.findarticles.com/p/articles/mi_m0DTI/is_10_28/ai_66239730

=======================================================

"1-800-Vanity Number on Radio Gets 14x More Calls Than a Numeric

Vanity phone numbers dramatically increase advertising response rates,

according to a new study. The results of this study are overwhelming

evidence that vanity numbers are truly indispensable."

Telename

http://www.telename.com/content/proof.php

=======================================================

"Vanity numbers have been shown to increase advertising response

rates. According to a January 1999 study by Michael J. Motto

Advertising, in New Providence, NJ, radio advertisements using a

toll-free numeric number received fourteen times more phone calls than

the same advertisements with a toll-free numeric number. The Response

study, Direct Response in Radio Advertising, analyzed over 3,300

advertisements."

Source:

Office World News, Oct 2000

http://www.findarticles.com/p/articles/mi_qa3840/is_200010/ai_n8919525

Clarification of Question byjlkouchilou-ga

Bobbie-

These answers are great. Thank you very much. Please close and make official.

Jeanne



One thought on “Vanity Phone Numbers and Advertising Response Rates

  1. Dear Jeanne,

    I?m delighted that my findings are useful!

    I am reposting the information below to make this answer official.

    Thank you,

    Bobbie7

    There are a number of research studies available at 800response that

    might be of your interest. A synopsis of each study is given. To read

    a full report, click on the title of the study.

    http://www.800response.com/800numbers/studies/index.html

    Study 3: Toll-Free Vanity Numbers in Radio Advertising

    This study shows toll-free vanity numbers yield 14 times more phone

    calls than toll-free numerics.

    http://www.800response.com/800numbers/studies/tollfree_mag/index.html

    =======================================================

    NUMERIC TOLL-FREE'S

    800 VANITY NUMBERS TROUNCE

    "Vanity phone numbers dramatically increase advertising response

    rates, according to a new study. The results of this study are

    overwhelming evidence that vanity numbers are truly indispensable.

    Burlington, VT US – (ICB TOLL FREE NEWS) Vanity phone numbers

    dramatically increase advertising response rates, according to a new

    study by Michael J. Motto Advertising in New Providence, NJ. The study

    found that radio ads with a vanity 800 number drew fourteen times more

    calls than those with a numeric 800 number."

    http://www.bizwiz.com/cgi-bin/nwstory.pl?terms=99nw1115174246

    =======================================================

    "VANITY numbers may boost advertising response rates: In a 1999 study

    by Michael J. Motto Advertising, radio ads in New Providence, New

    Jersey, using toll-free vanity numbers got 14 times more phone calls

    than the same ads that had toll-free numeric ones."

    Entrepreneur, Oct, 2000

    http://www.findarticles.com/p/articles/mi_m0DTI/is_10_28/ai_66239730

    =======================================================

    "1-800-Vanity Number on Radio Gets 14x More Calls Than a Numeric

    Vanity phone numbers dramatically increase advertising response rates,

    according to a new study. The results of this study are overwhelming

    evidence that vanity numbers are truly indispensable."

    Telename

    http://www.telename.com/content/proof.php

    =======================================================

    "Vanity numbers have been shown to increase advertising response

    rates. According to a January 1999 study by Michael J. Motto

    Advertising, in New Providence, NJ, radio advertisements using a

    toll-free numeric number received fourteen times more phone calls than

    the same advertisements with a toll-free numeric number. The Response

    study, Direct Response in Radio Advertising, analyzed over 3,300

    advertisements."

    Source:

    Office World News, Oct 2000

    http://www.findarticles.com/p/articles/mi_qa3840/is_200010/ai_n8919525

Leave a Reply

Your email address will not be published. Required fields are marked *